Growth Team

Overview

Group Purchase means buying in a group. When you make a purchase as a part of a group, it’s called a Group Purchase. A Group Purchase makes you eligible for huge cashbacks, as an added incentive.

Roles & Responsibilities

• Brainstorming with the team
• Creating Userflow
• Sketching, Wireframes
• Visual design

Project details

• Apr - May, 2021

• Figma

• Whimsical

Problem Statement

<aside> 📌 Money is a delicate subject that crosses almost everyone's daily thoughts. And that's especially true for college students, who must continually consider, fret about, and stress about how to pay for their education in order to complete their studies. Students are very price sensitive and have social capital.

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Solution

<aside> ✅ We want to try and incentivizing students to acquire new users for us by offering a discount to purchase together

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Our Hypothesis

<aside> 💭 Hypothesis 1 :

Economic incentive is great enough for users to overcome the potential desire to remain anonymous and each new participant will put in effort to find another participant to the group.

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📊 Measurable :

We believe that at-least 40% (?) of users who are purchasing will want to and succeed in creating a group